Marketers or Machines? ✍️

Featuring an AI advertising invasion, Carvana + Spotify's AI-powered ad moves, new tools and more.

Author

Ghost
May 25, 2023

Good morning, AI explorers!

Welcome to another edition of AI Authority, delivering all of the top groundbreaking AI news shaping our world into a bite-sized newsletter every weekday morning.

As always, we’ve got one daily AI headline, two exciting tools, and three pieces of content we love from the community for you today.

In this edition:

✍️ News: AI Passes the ‘Ad Turing Test’
🛠️ Tools: BrandSnap,PlaylistAI
🎨 Creator Corner: Generative Fill Demo, Midjourney for Web Design, GPT-1 Launch Memories

Let’s dive in 👇

P.S. — We added a few new sections to our website to keep you even more informed on the latest in AI:

  • Daily News Report — never miss a moment of the action with a roundup of all our Twitter posts.

  • AI Community — a curated list of all the top creators in the space, including resources for ChatGPT, Midjourney, and other great newsletters to check out.

One top headline in the AI space to know:

✍️ AI vs Humans: The Advertising Showdown

The advertising world is about to be turned upside down by AI… And a recent marketing showdown between human and robot showed that day may be coming sooner rather than later.

At the inaugural BrXnd Conference on marketing and AI, an expert panel of marketers barely distinguished between human-created and AI-generated print ads in what they called the “Ad Turing Test”.

Photo via Brxnd.ai 

Using popular AI tools like ChatGPT and Stable Diffusion, AI teams crafted advertisements that scored just as well, and in some cases even better than their human counterparts in terms of creative quality and emotional response.

But, before we all start retraining as data scientists, it's important to remember that AI isn't perfect. It can't yet dodge issues around copyright or bias — that's where we come in! Human touch is still pretty essential in the ad world (for now).

And this isn't some one-off anomaly. Just this week, Google introduced new AI ad capabilities with its “Search Generative Experience”. And companies like Carvana (personalized customer videos) and Spotify (AI-generated podcast ad reads) are already experimenting with how to leverage AI to better engage customers.

Check out a behind-the-scenes look at Carvana’s AI-based customer videos, via @electronicbert on TikTok:

So, while those viral AI beer and pizza ads might paint the tech as a punchline — the truth is, the world of advertising is revving up for a change.

And it's happening faster than you might imagine.

Still hungry for more AI headlines? Some other news that caught our eye yesterday:

— AI Helps Paralyzed Man to Walk Again (link)
— White House Questions AI Impact on Surveillance of Workers (link)
— AI Needs International Watchdog, OpenAI Leaders Say  (link)
— Pakistan Aims to Produce 1M AI-trained IT Grads by 2027 (link)
— Ex-Google CEO Schmidt: AI Poses Existential Risk (link)

Two AI-powered platforms to add to your toolbox:

  • BrandSnap — AI-driven discovery for domains + social handles (link)

  • PlaylistAI — Create + generate Spotify playlists using ChatGPT (link)

Three of our favorite tweets, threads, AI generations and more:

A great thread displaying the magic of Adobe’s ‘Generative Fill’ tool:

An under-the-radar Midjourney use — website design inspiration:

An interesting look at a simpler time — the launch of GPT-1 in 2018:

See you tomorrow!

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